Étiquette : marketing expérientiel

Quand marketing, service client, ressources humaines et relations presse (blogueurs/influenceurs) deviennent indissociables dans l’expérience proposée par une entreprise.

Cela peut apparaître comme une évidence : un individu perçoit une marque par ses campagnes...

So Ouest, ré-enchanter l’expérience de shopping

Jeudi 18 novembre s’ouvrait à Levallois Perret, proche banlieue de Paris et fief de nombreux sièges de grands groupes comme Epson ou Guerlain, So Ouest, un centre commercial nouvelle génération. Dans une époque où les centres...

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