Jour : 4 septembre 2010

Just Like We Dreamed it ? : Le community management et l’expérience utilisateur chez Disneyland Paris

Posté par Pascal Kammerer – Freelance Product Manager - Expert du Marketing Digital | Sep 4, 2010 | Parcs à thèmes (dont Disneyland Paris / Disney Parks, Parc Astérix, Futuroscope, PortAventura, EuropaPark et Efteling ...) |

Cet article fait suite à celui-ci que je vous invite à lire en préambule. Ce n’est pas le premier (ni le dernier) article écrit sur Disney et Disneyland, le prochain traitera pour la seconde fois de la parade Fantillusion...

Just Like We Dreamed it ? : Le community management et l’expérience utilisateur

Posté par Pascal Kammerer – Freelance Product Manager - Expert du Marketing Digital | Sep 4, 2010 |

Si quelques mots clés reviennent régulièrement sur ce blog ce sont certainement « Expérience utilisateur » et « Community Management ». Ce sont en effet des sujets qui me passionnent et qui doivent être, à mon sens, au centre de...

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